Passwaiter, Steve

Vice President and General Manager | Kantar Media

Passwaiter, Steve

Steve Passwaiter is Vice President and General Manager of Kantar Media’s/CMAG, the political ad intelligence unit of Kantar Media located in Washington, DC. CMAG serves the political and advocacy sectors with information on advertising units and expenditures in local television.

Steve joined Kantar/CMAG in June 2015 and has led this division of Kantar Media since July 2016. Steve has career experience in the broadcast and media research areas. Prior to joining Kantar, Steve was Vice President, Business Development for BIA/Kelsey. As the sales leader for BIA/Kelsey, Steve led the media research firms’ sales team responsible for the Advisory Service and Strategic Consulting practices.

A former media seller and sales manager, Steve led the local sales staffs at WDCA-TV in Washington, DC and WUAB-TV in Cleveland. He began his broadcasting career as an on-air personality at WLYT-FM in Cleveland, OH. He served as Regional Sales Manager for WMMS-FM/WHK-AM in Cleveland, OH. Steve is also one of the many long-suffering Cleveland Indians fans. His claims to fame are meeting Bill Murray at Pebble Beach and playing a round of golf with three of the Four Tops during one of their visits to Washington, DC.

Steve is a graduate of John Carroll University and holds Bachelor's degrees in Communications and History.



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