TEGNA Presents: Future of OTT Advertising: Meeting Cutomer Expectations with Advanced TV Experiences

Tue. April 25| 12:30 PM - 1:00 PM | Destination: NXT

OTT viewing is skyrocketing and it's the new, emerging frontier of advertising. Advertisers and marketers need help navigating this highly fragmented space. What strategies should advertisers adopt to reach this rapidly, growing audience? What's the most effective ways and what kinds of campaigns work best to reach cord cutters and those migrating away from traditional linear TV. What are the challenges this fast growing segment faces as it scales? This session will address OTT advertising strategies, monetization of content for OTT, how to meet customer expectations and the importance of data in AdvancedTV experiences.

This is a SPROCKIT session!


Level: Destination: NXT

Registration Package: Exhibits Pass (All Badge Access)


Session Sponsor

Sponsored by SPROCKIT

Moderator

Stacy Huggins
Co-Founder and CMO
Madhive

Panelists

Dave Haynie
Co-Founder & CEO
CitySpark
Adam Helfgott
Co-Founder & CEO
Madhive
Giancarlo Maniaci
Co-Founder & CEO
ColorTV
Raoul Marinescu
Head of Sales
Pluto TV
Jim Wilson
President
Premion (a division of TEGNA Media)